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Publicis Groupe: 2014 Annual Results
12/31/2014, Paris
Publicis Groupe will have had an eventful year in 2014, ending on the most promising of notes with the agreement on the Sapient acquisition. While organic growth did not live up to our expectations, it proved slightly better than we announced, shored up by stronger fourth-quarter growth of +3.2%. Our digital activities, which accounted for approximately 42% of our total revenue at year-end, continue to fuel this growth as analog activities continue to decline.