L’Oréal Group Selects Publicis Media for Consolidated Media Buying in France

Publicis Media has expanded its media duties for L'Oréal Group to now entail the brand’s entire media buying business in France (media buying and media consulting on all media). A tenured client of Publicis Groupe of 40 years, Publicis Media previously handled the media business for nine years.

L'Oréal Group’s media spend is the second largest among French advertisers, comprised of its entire brand portfolio, including the Consumer Products Division, L’Oréal Luxe, Active Cosmetics Division and Professional Products Division, representing more than 70 brands.

The pitch involved building a competitive future marketing model for L'Oréal France. Publicis Media recently set out on a journey to reinvent media agencies of the future and help clients accelerate their own transformation and growth. For L'Oréal, Publicis Media has created a bespoke client solution called iBeauty, a data-driven media model which connects creative and digital teams through Publicis Groupe’s Power of One approach.

The win further demonstrates the success of Publicis Media’s and Publicis Groupe’s approach, which puts clients at the center and delivers both marketing transformation and digital business transformation to drive client growth through enhanced technological, digital and data capabilities.