Publicis Groupe lance Sapient Inside: la puissance combinée de Publicis Communications et de la plate-forme Publicis.Sapient

More than ever clients are looking for outstanding creative solutions, but increasingly require that those solutions leverage technology in order to scale their marketing investments effectively. With Sapient Inside, the combination of Publicis Communications and the Publicis.Sapient platform will provide our clients with inspiring levels of creativity, digital transformation approaches, and world-class consulting and technology capabilities.

Today’s news builds upon Publicis Groupe’s objective, announced December 2, 2015, to radically modify its business model to create an agile, dynamic organization focused on delivering client impact. This new model, and its purpose-built modular design, will allow Publicis Groupe to configure from across its vast range of expertise to help clients advance their businesses with the speed and agility demanded by the increasingly digital marketplace. Our unmatched range across creativity, communications, media, digital, consulting and technology, enables a true partnership with our clients that considers customer needs and expectations alongside company enablement to move clients’ businesses to the future.

Maurice Levy, Chairman and CEO of Publicis Groupe, commented: “This is the latest piece in our transformation, which will give our clients access to unrivalled capabilities via the Power of One. With Sapient Inside, we will provide our Publicis Communications clients with access to an integrated powerhouse of world- class creative talent, brand stewardship, omni-channel strategy capability, consulting and all of the technology horsepower needed to realize the biggest of ideas.”

Sapient Inside’s teams of digital consulting and technology experts will be physically embedded within Publicis Communications offices, leveraging existing digital experts and providing a seamless link to the Publicis.Sapient platform’s expertise in enterprise digital transformation, scaled technology solutions and communications platforms.

Arthur Sadoun, CEO of Publicis Communications, commented: “Sapient Inside is a critical cornerstone in Publicis Communications' transformation: it gives our creative agencies unmatched competitive advantage by integrating world-class digital and technology capabilities into our leading brand marketing operations in a totally seamless way for our clients. It is also a unique opportunity for our people to further experience and expound the alchemy of creativity and technology."

Alan Herrick, Global CEO of Publicis.Sapient, continued: “As companies grapple with increasingly complex business environments created by digitally empowered consumers, the market now demands that they connect and combine previously disconnected experiences and functions. This new world requires a different kind of partner. Sapient Inside’s highly-integrated, dynamically configurable environment transcends conventional attempts at collaboration, further breaking down silos and enabling true collaboration for the benefit of our clients that is not available anywhere else in the market.”

Sapient Inside will begin rolling out on July 1st, with initial offices in New York, Chicago, London, Paris, Shanghai, Hamburg and Dubai. The program will expand to additional offices globally over the next year.

The rollout will be co-led by Guy Wieynk, European CEO of Publicis Worldwide, and Christian Oversohl, Managing Director of SapientNitro for Asia Pacific. Each is a seasoned business leader with extensive experience in scaling digital offerings.